一、 明白树立网站的目标和用户需求(Clearly the goal of building a website and customers)
Web站点的设想(北京网站树立)是先容企业、先容产品和效劳、表现企业睁开计谋的重要路子，更是今后甚至将来的企业终了电子商务的必须路子之一。是以我们必须明白设想站点的目标和用户需求，从而做出其实可行的设想方案。我们会依照客户的需求、市场的状态、企业本身的情况等终了综合阐发，以“用户体验”为中心，而不是以“美术”为中心终了设想方案。
The design of the Web site (Beijing website construction) is an introduction to the enterprise, introduction of products and services, reflect the enterprise development strategy important way, but also the current and future enterprise electronic commerce must one way. So we must be clear about the design of purpose and user demand site, so as to make practical design plan. We can according to the customer demand, market conditions, the enterprise itself the condition of analysis, with "user experience" as the center, and not with "the fine arts" as the center to carry on the design plan.
在设想方案时我们会思量：
In the design, planning, we will consider:
树立网站的目标是甚么？
What is the purpose of building site?
为谁供应效劳和产品？
For who provides services and products?
企业能供应甚么样的产品和效劳？
Enterprise can provide what kind of products and services?
网站的目标客户和受众的特点是甚么？
The purpose of the website customers and the characteristics of the audience is?
企业产品和效劳切合甚么样的透露表现体式格局(页面风格和功用设想)？
Enterprise products and services for what kind of expression (page style and function design)?
二、网页设想整体方案主题鲜亮(The overall design of web page design theme)
在目标明白的根底上，完成网站的构思创意即整体设想方案。对网站的整体UEO风格和特点作出定位，方案网站的结构结构。
In the clear goal, and on the basis of the idea of the creative namely complete web site overall design scheme. The whole of the website UEO styles and characteristics make positioning, planning the organizational structure of the website.
Web站点应针对所效劳工具的分歧而具有分歧的形式。有些站点只供应精练文本信息；有些则收受接管多种殊效甚至动画的的页面部署，甚至可以或许下载声响和录相片段。好的Web站点把图形透露表现手段和有用的结构与通信连系起来。
Web sites should be the target of service for different and have different forms. Some sites only provides *** text information; Some are using a variety of special effects and animation of the page layout, even can download audio and video clips. Good Web site the graphics expression and effective organization and communication together.
为了做到主题鲜亮凸起，要点明白，我们将依照客户的乞求，以繁杂明白的语言和画面表现站点的主题；准确表达应该传送的特点。充分哄骗已有信息，如客户手册．大众干系文档．妙技手册和数据库等。
In order to do theme is outstanding, points clear, we will be in accordance with the customer requirements, in *** language and reflect the theme of the picture site; Express correctly should transfer characteristics. Make full use of the existing information, such as customers manual. Public relations document. Technical manuals and database, etc.
三、网站的版式设想(The website format design)
网页设想作为一种视觉语言，希奇讲求编排和结构，当然主页的设想不等同于立体设想，但它们有许多相近之处。版式设想经过历程翰墨图形的空间组合，表达出和谐与美。多页面站点页面的编排设想乞求把页面之间的无机接洽反应出来，希奇要处理好页面之间和页面内的秩序与内容的干系。为了抵达最好的视觉透露表现效果，我们将重复推敲整体结构的公平性，使浏览者有一个流利的视觉体验。
Web design as a visual language, particularly exquisite layout and layout, although the homepage design does not equate to graphic design, but they have many similar place. Format design through the text graphic space combination, expresses the harmonious and beautiful. More pages web page of layout design requirements between the page of the reflected organic connection, especially to handle between pages and within the page order and contents of the relationship. In order to achieve the best visual effect, we will be repeated deliberate the rationality of the overall layout, that your visitors have a smooth visual experience.
四、色采在网页设想中的感化(Color in the web design in the role)
色采是艺术透露表现的要素之一。在网页设想中，我们的设想师依照和谐、平衡和重点凸起的准绳，将分歧的色采终了组合．搭配来组成漂亮的页面。 依照色采对人们生理的影响，公平地加以利用。如果您的企业有CIS(企业笼统识别系统)，我们将依照个中的VI终了色采利用。
Colour is one of the key elements of artistic expression. In web design, our designers according to the harmonious and balanced and highlight the principle, will be different colour combined. Collocation to make a beautiful page. According to colour psychology influence on people, reasonable to use. If your enterprise have CIS (enterprise image recognition system), we will be in accordance with the one of the VI color use.
五、网页设想形式与内容相统一(Web design form and content are unified)
为了将丰盛的意义和多样的形式构形成统一的页面结构，形式语言必须切合页面的内容，表现内容的丰盛寄义。
In order to will be rich meaning and forms into unified organization of the page structure, form language must comply with the content of a web page, reflect the rich content of meaning.
矫捷利用对比与和谐、对称与平衡、节拍与韵律和留白等手腕,，经过历程空间、翰墨、图形之间的互相干系树立整体的平衡状态，产生和谐的美感。如对称准绳在页面设想中， 它的平衡偶然会使页面显得机器，但如果加入一些富有动感的翰墨、图案，或收受接管强调的手段来透露表现内容每每会抵达对比好的效果。 点、线、面作为视觉语言中的基本元素，奇妙地互相穿插、互相烘托、互相增补组成最好的页面效果，充分表达圆满的设想意境。
Flexible using of contrast and harmonic, symmetry and balance, rhythm and cadence and stay white, and other means to through the space text, graphics, the relationship between the create the balance state, produce the harmonious aesthetic feeling. Such as symmetrical in principle in web design, it sometimes makes the page of the equilibrium is dull, but if add some rich move feeling words, design, or using exaggerated technique to content often performance will reach the good effect. Dot, line, face as a visual language of the basic elements, cleverly into each other, foil each other, mutual complement make optimal page effect, full expression of perfect design artistic conception.
六、三维空间的组成和假造实际(The three dimensional space structure and virtual reality)
收集上的三维空间是一个设想空间，这类空间干系需借助消息调动．图像的比例干系等空间身分透露表现出来。 在页面中，图片、翰墨位置前后叠压，或页面位置调动所产生的视觉效果都各不沟通。经过历程图片、翰墨前后叠压所组成的空间层次不太切合网页设想，依照现有浏览器的特点，网页设想切合对比标准、简明的页面，只管这类叠压布列能产生强节拍的空间层次，视觉效果激烈。 网页上罕见的是页面上、下、左、右、中位置所产生的空间干系，和疏密的位置干系所产生的空间层次，这两种位置干系使产生的空间层次富有弹性，同时也让人产生轻松或紧急的生理感触感染。 目前，人们已不满足于HTML语言体例的二维Web页面，三维全国的诱惑最早吸收更多的人，假造实际要在Web网上展示其迷人的风范，因而VRML语言表现了。VRML是一种面向工具的语言，它雷同Web超等链接所利用的HTML语言，也是一种基于文本的语言，并可以或许运转在多种平台之上，只不过可以或许更多地为假造实际情况效劳。
The network of three dimensional space is an imaginary space, this kind of space relation with action to change. The image of the proportion of the relationship between show space factor. The page, pictures, text position before and after the overlying, or the position variation of the page produced by visual effects are different from each other. Through the picture, writing a space before and after the overlying layers are not suitable for web design, according to the characteristics of the existing browser, web design suitable for is more normative, concise page, although the overlying arrangement can produce strong pace of dimensional administrative levels, visual effect is strong. The web page of the common is up, down, left, right, produced by the position of the space relation, and the density of the position relations resulting from the dimensional administrative levels, the two position to create space level elastic, also let a person produce relaxed or pressing psychological feeling. Now, people have not satisfied to HTML language of the Web page of 2 d, 3 d world of temptation began to attract more people, virtual reality to in Web show the charming style of online, so VRML language appeared. VRML is an object-oriented language, similar to the use of Web hyperlink HTML language, is also a kind of based on text language, and it can run in a variety of platform on, just can more for virtual reality and environmental services.
七、网页设想中多媒体功用的哄骗(In web design the use of multimedia function)
收集本钱的上风之一是多媒体功用。要吸收浏览者留心力，网页的内容可以或许用三维动画、FLASH等来透露表现。但要因为收集带宽的限定，在利用多媒体的形式透露表现网页的内容时不能不思量客户端的传输速度。
One of the advantages of network resources is multimedia function. To attract visitors attention, the contents of the website can use the three dimensional animation, FLASH, etc to performance. But as the network bandwidth limits, in the form of using the multimedia performance when the contents of the website has to consider the client transmission speed.
八、结构清晰而且便于利用。(Structure is clear and easy to use.)
如果人们看不懂或很好看懂您的网站，那末，他若何领会你的企业和效劳呢？利用一些能干标标题问题或翰墨来凸起您的产品与效劳。而且纵然您具有最棒的产品，如果客户从您的网站上不清晰您在先容甚么或不清晰若何受害的话，他们是不会快乐爱好您的网站的，这就是网页设想的失利。
If people can't understand or very hard to understand your web site, how, then, does he know your enterprise and services? Use some eye-catching headlines or text to highlight your products and services. And even if you have the best product, if the customer from your website not clear you in introduces what or not clear how to benefit from it, they are not like your website, this is the failure of the web page design.
九、导向清晰。(Clear direction.)
网页设想中导航利用超文本链接或图片链接，使人们可以或许在您的网站上自在进步或撤退退却，而不会让他们利用浏览器上的进步或撤退退却。我们在统统的图片上利用“ALT”标识符说明图片称号或解释，以便那些不情愿自动加载图片的观众可以或许领会图片的寄义。
Web design navigation use hypertext links or images, to enable people to your web site free forward or backward, and won't let them use the browser on the forward or backward. We in the image of the all use "ALT" identifier note the name or explanation, so that those who do not want to automatic loading the images can understand the audience the meaning of picture.
十、疾速的下载时光。(Fast download time.)
许多的浏览者不会进入必要等待5分钟下载时光才干进入的网站(SEO)，在互联网上30秒的等待时光与我们往常10分钟等待时光的感触感染沟通。是以，我们会提议您在网页设想中尽能够避免利用过量的图片及体积过大的图片。我们往常会与客户合作，将重要页面的容量节制在50K以内，均匀30K阁下，确保通俗浏览者页面等待时光不凌驾10秒。
Many people don't go into a need to wait for 5 minutes to download time to enter the website (SEO), on the Internet 30 seconds of waiting time and our everyday 10 minutes of waiting time, feel the same. Therefore, we will advise you to web design to avoid the excessive use of pictures and volume big picture. We usually work with our customers, the capacity of the main page control in 50 K less than, average 30 K or so, make sure your visitors waiting time not ordinary page more than 10 seconds.
十一、非图形的内容。(The graphic content.)
我们在需要时适当利用静态“Gif”图片，为减少动画容量，利用奇妙设想的Java动画可以或许用很小的容量使图形或翰墨产生静态的效果。然则，因为在互联网浏览的大多是一些寻找信息的人们，我们依然提议您要肯定您的网站将为他们供应的是有价格的内容，而不是过火的装潢。
We in the necessary appropriate use of dynamic "Gif" pictures, to reduce animation capacity, application of Java animation clever design can use small capacity enable graphic or text generation dynamic effect. But, as in most of the Internet browsing is some of the people looking for information, we still recommend that you want to make sure your site will provide them is valuable content, not excessive decoration.
十二、利便的反应及订购法式。(Convenient feedback and ordering procedures.)
让客户明白您所能供应的产品或效劳并让他们极度利便地订购是您获得成功的重要身分。如果客户在您的网站上产生了购买产品或效劳的欲望，您是否是可以或许让他们尽快完成吗？是在线照样离线？
Let the customer has specifically you can provide products or services and let them very convenient to the success of your order is an important factor. If the customer on your web site to give to the purchase of products or services desire, whether you can make them as quickly as possible? Is online or offline?
十三、网站测试和改良(Web site test and improve)
测试实际上是摹拟用户扣问网站的历程，用以创造标题问题并改良网页设想。我们往常与用户配合部署网站测试。
The test is actually ask the process of simulation users web site to find problems and improving web design. We usually arrange test site together with the users.
十四、内容更新与沟通(Updated content and communication)
企业Web站点树立后，要不息更新网页内容。站点信息的不息更新，
高端网站制作，让浏览者领会企业的睁开静态和网上职务等，同时也会辅佐企业树立优良的好象。 在企业的Web站点上，要当真回复用户的电子邮件和传统的接洽体式格局如函件．德律风垂询和传真，做到有问必答。最好将用户的企图终了分类，如售前通俗领会．售后效劳等，由相干部分处理，使网站接见者感遭到企业的其实存在并由此产生相信感。 留心不要许愿你完成不了的器械，在你真正有才能处理回复之前，不要乞求用户输出信息或枚举一大堆自己不克不及及时回复的德律风号码。 如果乞求接见者自愿供应其小我私家信息，应公布并当真实行小我私家隐私保准许。
Enterprise Web site is built, have to update Web content. Site information update ceaselessly, let your visitors understand enterprise's development and online position and so on, at the same time also will help enterprises to establish a good good elephant. In the enterprise Web site, want to reply earnestly user E-mail and the traditional contact way such as letters. Call us and fax, do answer their questions. The purpose of the best user classification, such as pre-sale general understanding. Such as after service, by related departments processing, make the web site visitors feel the real existence of the enterprise and the resulting trust. Don't promise you to pay attention to the things, when you actually have the ability to deal with before reply, not begged user input information or lists a bunch of his not timely answer telephone number. If required visitors voluntary his personal information, and shall publish and earnestly implement the personal privacy promise.
本文宣告于北京网站树立公司尚品中国http://www.sino-web.net/